Evangelion fans in Seoul have a new event to add to their summer plans. A special pop-up store celebrating the franchise’s 30th anniversary has opened at Animate Hongdae BLUE HALL, bringing official Japanese merchandise, anniversary collectibles, and a limited purchase bonus to South Korea.
Official Evangelion Store Merchandise Comes to Seoul
The event is based on the Japanese EVANGELION STORE animate OS concept and features a broad selection of official goods connected to the anime’s 30th anniversary.
Visitors can expect products featuring familiar characters such as Shinji, Rei, Asuka, Kaworu, and Mari, along with anniversary artwork and merchandise inspired by the Evangelion film series.
The pop-up gives fans in Korea a chance to shop for official Evangelion items without having to order directly from Japan.
Merchandise Highlights
The announced merchandise lineup includes:
- 30th Anniversary main visual tapestry
- 30th Anniversary emblem pin
- Acrylic stands featuring Shinji, Rei, Asuka, and Kaworu
- Evangelion Unit-01 poncho
- Character figures
- Canvas board sets
- Character mascots
- B2 posters
- Acrylic art panels
- Clear file sets
- Postcard sets
- Logo stickers
Selected Prices
- Vest-style figures, three designs: ₩75,000 each
- Evangelion Unit-01 poncho: ₩75,000
- Main visual tapestry: ₩52,500
- Acrylic stands, four designs: ₩27,000 each
- Canvas board sets, two designs: ₩30,000 each
- Character mascots, three designs: ₩30,000 each
- B2 posters, seven designs: ₩15,000 each
- 30th Anniversary emblem pin: ₩15,000
- Acrylic art panel: ₩30,000
- Clear file set: ₩12,000
- Postcard set: ₩9,000
- Logo sticker: ₩4,500
Limited Purchase Bonus
Customers who spend at least ₩30,000 on eligible Evangelion merchandise will receive one limited-edition sticker.
The promotion is limited to one sticker per transaction and will likely only be available while supplies last.
Event Information
Event: Evangelion 30th Anniversary Pop-Up Store
Dates:
July 25, 2026 to August 9, 2026
Location:
Animate Hongdae BLUE HALL, 5th Floor
AK Plaza Hongdae
188 Yanghwa-ro, Mapo-gu, Seoul
Opening Hours:
- Monday to Friday: 11:00 AM to 10:00 PM
- Saturday and Sunday: 10:30 AM to 10:00 PM
Final Thoughts
Neon Genesis Evangelion remains one of the most influential anime franchises ever created, and this pop-up gives fans in Korea a chance to celebrate its 30-year history with a substantial selection of official merchandise.
The event should be especially appealing to collectors looking for anniversary goods, character displays, posters, and items normally associated with Japan’s official Evangelion Store.
Anyone planning to visit should consider going early, particularly if they are hoping to receive the limited sticker or purchase one of the more popular character items before they sell out.
The Evangelion 30th Anniversary Pop-Up will remain open at Animate Hongdae until August 9, 2026.
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